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...WPP’s Ogilvy advertising agency is creating a division specialising in online “health influencers” to help pharmaceutical companies tap a trend towards personalised health and combat misinformation....
...Jon Steinberg, chief executive of Future, a rival FTSE 250 publisher, said that the “elimination of third-party cookies is one of the biggest changes to the advertising market in the digital age”....
...proposed revamp to its cash cow search engine would mark the first time the company has put any of its core product behind a paywall, and shows it is still grappling with a technology that threatens its advertising...
...By 2028, it expects digital advertising on social media platforms such as TikTok or YouTube to make up more than three-quarters of the market — larger than the entire advertising industry in 2022....
...X, the service formerly known as Twitter, only represents a tiny fraction of the vast digital advertising market....
...The probes fall under the Digital Markets Act, which is designed to tackle the dominance of so-called digital gatekeepers — the biggest online platforms — and came into effect earlier this month....
...For good reason: the duopoly of Google and Meta, parent company of Facebook, still rules the $270bn US digital advertising market....
...The sharp fall in digital views has exacerbated the broader decline in the advertising market, which led to Reach being forced to cut about 450 jobs last year....
...Total advertising revenue was expected to be up about 3 per cent, it said, with continued strong growth in digital advertising revenues....
...Asset managers from BlackRock to Grayscale have launched an online advertising blitz for their bitcoin exchange traded funds, taking advantage of a change to Google’s marketing rules on promoting cryptocurrency...
...Netflix said memberships to its advertising-supported tier rose 65 per cent from the previous quarter....
...Rohit Bhat, managing director of capital markets, exchanges and digital assets at Google Cloud, said that high-frequency trading firms were a segment “that we are working very closely with”....
...Sorrell founded S4 after being ousted from WPP in 2018, with the goal of creating one of the world’s largest digital advertising companies....
...Reach, the UK’s largest commercial news publisher of titles such as the Mirror and Express, said pre-tax profits almost halved last year given a slump in advertising and a sharp drop in digital readership...
...Digital commerce only continues to proliferate, making it increasingly lucrative to be a toll collector. But ambitious deals in financial services are never easy to pull off....
...Organic revenue in the US fell 19 per cent, meanwhile, as the economic backdrop knocked digital advertising sales....
...The EU this morning announced investigations into Apple, Alphabet and Meta in the first applications of its landmark Digital Markets Act....
...Revenue still comes from the company’s digital advertising business with a small sideline in VR headsets....
...The creators can then make money from the traffic through digital advertising. It’s a symbiotic relationship — which is not to say it’s equal....
...Some economists have even argued that targeted digital advertising has increased the variety of stuff Americans consume. Suppose though that regulators woke up one morning feeling meddlesome....
...“For over eight years now I have raised grave concerns with the [Federal Trade Commission] and the Department of Justice over the extent to which digital advertising intermediaries maintain a concentrated...
...The DMA, by contrast, has taken on the entirety of some of the most prominent digital services in use today. In Silicon Valley, this has been met with deep apprehension....
...The results reflected signs of resilience in its digital advertising business, following a difficult year that resulted in significant lay-offs in January....
...business has relied exclusively on advertising....
...For brands, a further benefit of social media content over traditional advertising is being able to gather data on its effectiveness, because digital platforms can show levels of user engagement on posts...
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