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...The subject of the dispute is their joint venture, DeLeón, a premium tequila brand the two sides acquired in 2014....
...The two sides entered a joint venture in 2013 to buy the much-hyped DeLeón Tequila, limited edition shots of which were being sold for $90 each....
...Combs, also known as Diddy, is suing Diageo for allegedly failing to honour their joint venture agreement for DeLeón, a premium tequila brand the two sides acquired in 2014....
Ben Affleck’s new film ‘Air’ shows how the brand’s trainers turned dressing down into dressing up
...His attempt to recast follow-up discussions regarding innovations for DeLeón is, as is his entire suit, disingenuous and self-serving.”...
...Combs’s lawsuit said DeLeón is present in 3 per cent....
...DeLeón is only present in 3 per cent of US outlets....
...Combs sued Diageo in May for breach of contract, alleging that the drinks giant had underinvested in DeLeón and Cîroc and typecast them as “black brands’‘ for “urban” consumers....
...“What these magazines convey is the difference between being a traveller and being a tourist,” says writer-editor and fellow collector Jian DeLeon....
...Combs’s brands include Cîroc vodka and DeLeón tequila. Diageo categorically denied the allegations, describing the differences between the companies as a “business dispute”....
...Which rapper is in a legal row with Diageo for breach of contract over the distribution of drinks DeLeón and Cîroc?...
...Rapper Sean Combs has also backed Cîroc vodka and jointly invested in premium tequila brand DeLeón with Diageo....
...The world’s biggest drinks company in 2014 teamed up with P Diddy in a 50-50 joint venture to buy DeLeón tequila, having already struck a $100m deal with the US rap star to market Cîroc vodka in the US....
...It was the British alcohol multinational’s fourth big celebrity booze deal after paying $1bn for Clooney’s Casamigos tequila and partnerships with P-Diddy’s DeLeón tequila and Beckham’s Haig Club whisky....
...Mr Hocking founded DeLeón Tequila, which he later sold to Diageo, the world’s largest drinks producer, and Sean “Diddy” Combs in 2014 for an undisclosed amount....
...Virginia Black, the bourbon whiskey brand the rapper co-founded with Brent Hocking — the entrepreneur who sold DeLeón Tequila to Diageo and another rapper, Sean "Diddy" Combs, for an undisclosed sum — is...
...Hanging behind the models in the Hôtel Salomon de Rothschild were eight works of abstract contemporary art on loan from ArtVantage, an art fund that owns the Tiroche DeLeon collection of works from developing...
...If your budget is more Main Street than Wall Street, you might just be able to afford the four-bedroom house on Clifton Court, which is being marketed by DeLeon Realty for $2.99m....
...One of the artists in the show is a performance artist called Ian Deleon who has long worked with pineapples....
...US rap star and entrepreneur Sean Combs (aka P Diddy) took a shine to one brand, DeLeón, after spotting its popularity on the Los Angeles club scene....
...Commenting on these results, Serge Tiroche, who runs the Tiroche DeLeon art fund which specialises in art from developing markets such as Latin America, said, “Yes, the market is softer, and there are significant...
...The best gift I’ve received recently was a bottle of DeLeón Leóna tequila, from my business partner in London. I’m a tequila guy....
...produces Johnnie Walker scotch and Smirnoff vodka, told the Financial Times in July that he was no longer interested in acquiring a mainstream tequila business after forging its own way with brands including DeLeón...
...Adrian DeLeon, Carrizo’s mayor, wants to attract a Walmart Supercenter to supplement the town’s medium-sized Walmart. “We are trying our best to diversify and those are the first steps,” he says....
...“Sean was exposed to DeLeón in the world of entertainment....
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