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1-2 of 2 FT Articles results for Creative Desperation, Inc.
The Lehman legacy: catalyst of the crisis
...shareholder approval - an impossible task at such short notice. In desperation Mr Paulson, called his British counterpart, Alistair Darling...American, they argued that the onus was on Washington to be creative, most notably by providing a temporary government guarantee...
Oct 12 2008, By Aline van Duyn, Deborah Brewster and Gillian Tett, FT.com site
Advertisers go back to the future
...says he believes "the next creative revolution" in advertising...experience. He has told his creative directors that they will be...American circus owner - as a creative inspiration, CPB has emerged...consumers is driven more by desperation among advertisers than a surplus...
Oct 24 2004, By Gary Silverman, FT.com site
