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...The company is also facing hefty legal costs, as it defends a case in the UK High Court brought against it by Getty Images, which claims its library of images was used to train Stable Diffusion....
...Pichai has also been criticised for being slower to commercialise generative AI, despite the technology being created in-house by its researchers....
...Gemini creates realistic images based on users’ descriptions in a similar manner to OpenAI’s ChatGPT....
...“It’s going to change the nature of creative work . . . [and] empower a lot of creative people to make their ideas become real much more quickly.”...
...to be a demonstration of Google’s lead in a key new technology....
...Having spent billions on developing generative AI, tech groups are now focusing on creating clear business models from the technology....
...Millions of people are now using AI tools to learn new things, and to be more productive and creative....
...The Hollywood actors and writers strikes last year were also about this race to the bottom, in which more and more creative, white-collar jobs will be done by software....
...In filmmaking, gaming and advertising, generative AI is increasingly present in creative processes....
...For copyright infringement to apply, the AI-generated images must be shown to be “substantially similar” to the copyrighted images, Orrick said....
...“We really are at the cusp of better experiences,” said Carolina Milanesi, analyst at Creative Strategies. “It’s very different to the Google Glass thing.” Additional reporting by Cristina Criddle...
...Whether new technology will ever be able to replace artists and designers, either as creative thinkers or as makers, is hard to tell....
...The launch of more powerful multi-modal models, blending text, image, audio and video, will also extend the creative possibilities....
...“Tax and audit work is being replaced by technology and the lowest price is winning, hence the transformation to consulting and advisory services....
...Courts move at glacial speed while the technology continues to go much faster. There’s not going to be some magical ruling that just renders all of these technologies illegal.”...
...This advance could help answer an economic problem with the technology....
...Generative AI models can be a fantastic tool for enhancing human creativity by generating new ideas and content, especially in music, images and video....
...It has made much, for instance, of the fact that Gemini was designed from the outset to be “multimodal” — that is, able to understand not just text but also images, video and audio....
...“[Along] the journey there were pivotal moments of creative structuring,” Silver Lake told its investors, while calling its ability to hold large investments for long periods of time as they are built up...
...Figma pushed back on the latter argument, saying it had not “spent a single dollar or hired a single engineer to build creative tools”....
...In particular, AI has raised the serious prospect of a democratisation of game-making — a transformation that could arise from putting ever more formidable creative power in the hands of everybody, a prospect...
...Getty Images will give hundreds of thousands of users access to a new artificial intelligence image-generating tool, as a global intellectual property debate intensifies around the fast-moving technology...
...of you that has been enhanced and not an AI image of somebody else....
...Adobe makes a broad range of digital marketing and creative tools including Photoshop and InDesign, while Figma specialises in online software for designing apps and websites....
...She launched Open-ended Design, a platform where creative technology and innovation would meet, always with a firm eye on ethical practice and environmental awareness....
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