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Related Special Reports
...WPP’s Ogilvy advertising agency is creating a division specialising in online “health influencers” to help pharmaceutical companies tap a trend towards personalised health and combat misinformation....
...proposed revamp to its cash cow search engine would mark the first time the company has put any of its core product behind a paywall, and shows it is still grappling with a technology that threatens its advertising...
...The Independent, the British media group, is in talks to take control of the operations of BuzzFeed and HuffPost UK, as it seeks to build scale in a tougher climate for advertising revenues....
...Netflix said memberships to its advertising-supported tier rose 65 per cent from the previous quarter....
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...Netflix said it planned to build out its advertising business this year and would work to improve the quality of its film and series offerings....
...Beyond their streaming losses, the traditional media groups are facing a weak advertising market, declining television revenues and higher production costs following the Hollywood strikes....
...Investors are sceptical that the group can compete in a cut-throat streaming business in which it is battling against much larger groups such as Disney, Netflix and Amazon....
...ESPN, a pioneering cable sports network, was a chief growth engine for Disney for decades — drawing in advertising as well as hefty carriage fees from cable providers....
...This year companies have snared big-name celebrities such as Lionel Messi, Jennifer Aniston, Kris Jenner and Christopher Walken in an attempt to stand out among the dozens of ads that will flood the game...
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...Brian Wieser, principal at advertising consultancy Madison and Wall, said the new data is “not very usable from an advertiser perspective.”...
...The companies’ decisions follow IBM, which on Thursday announced it was pulling global advertising from the platform....
...The deal also marks a bet on the long-term future of a television production sector that has come under pressure from broadcasters cutting their spending on new shows amid a wider slump in advertising revenues...
...They have large stables of cable television networks, which are losing subscribers due to “cord cutting” and are heavily exposed to a weak TV advertising market....
...Losses at the group’s streaming services, which include Disney+, Hulu and ESPN+, fell by $300mn compared with the previous quarter thanks to price rises and higher advertising revenue....
...Media groups more focused on traditional forms of advertising are already feeling the effects....
...Disney’s ESPN, Fox and Warner Bros Discovery plan to launch a sports streaming service later this year that will aggregate the games offered by the media groups’ traditional television networks....
...Talks between the actors union and a group representing studios and streamers fell apart last week....
...The group reported post-tax income of $20.7bn for the quarter, up 50 per cent year on year....
...Sony was also concerned about Zee’s financial performance, which has been hit by rising streaming costs and a soft advertising market....
...Private equity group Apollo recently expressed interest, while Paramount shares jumped as much as 13.5 per cent this week after media entrepreneur Byron Allen made a $14.3bn bid to buy all of the group’s...
...She is the former head of advertising at NBCUniversal....
...their personal data”, such as for advertising purposes....
...If that deal happens, it will be the latest instance of international media groups scaling back or exiting India, a group that includes Warner Bros....
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