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...This year companies have snared big-name celebrities such as Lionel Messi, Jennifer Aniston, Kris Jenner and Christopher Walken in an attempt to stand out among the dozens of ads that will flood the game...
...Netflix has agreed a $5bn deal to screen World Wrestling Entertainment’s flagship Raw programme in the US over the next decade, in the group’s biggest foray so far into streaming live events....
...Brian Wieser, principal at advertising consultancy Madison and Wall, said the new data is “not very usable from an advertiser perspective.”...
...The deal also marks a bet on the long-term future of a television production sector that has come under pressure from broadcasters cutting their spending on new shows amid a wider slump in advertising revenues...
...The companies’ decisions follow IBM, which on Thursday announced it was pulling global advertising from the platform....
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...Talks between the actors union and a group representing studios and streamers fell apart last week....
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...The group reported post-tax income of $20.7bn for the quarter, up 50 per cent year on year....
...Sony was also concerned about Zee’s financial performance, which has been hit by rising streaming costs and a soft advertising market....
...Private equity group Apollo recently expressed interest, while Paramount shares jumped as much as 13.5 per cent this week after media entrepreneur Byron Allen made a $14.3bn bid to buy all of the group’s...
...She is the former head of advertising at NBCUniversal....
...If that deal happens, it will be the latest instance of international media groups scaling back or exiting India, a group that includes Warner Bros....
...With legacy media groups under pressure to produce streaming profits, however, licensing revenue is looking attractive again — even if it comes from Netflix....
...group on Facebook at FT Books Café...
...The Writers Guild has reached a deal with the group representing studios and streamers, but the Screen Actors Guild remains on strike....
...Advertising software group Klaviyo was the only large software listing on NYSE last year, as Nasdaq lured chip designer Arm and delivery group Instacart....
...On top of advertising, Reddit is attempting to lure potential investors with the promise that licensing user data to artificial intelligence groups looking to train their large language models will be a...
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