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...It saw 86m “impressions” or views of the ads in 24 hours, said Carol Kruse, vice-president for global interactive marketing at Coca-Cola, which is an official sponsor of the football tournament....
...Coca-Cola saw “phenomenal” results from its first experiment with paid advertising on Twitter, Carol Kruse, vice-president for global interactive marketing, said....
...says Carol Kruse, VP of global interactive marketing at Coca-Cola. Traditional vending machines are already “great static branding,” she says....
...“From a client point of view, you don’t want to pay only for effort, you want to pay for results,” says Carol Kruse, vice-president for interactive marketing at the soft drinks group....
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