Hints and tips:
...Even though those shareholders may have been in the pews or getting outside a Yorkshire pudding and an IPA at that precise moment....
...“If this is the case we will not be recommending that IPA member agencies agree to use it.”...
...Still, the marketing helps Punk IPA command, as Mr Watt puts it, the “most sustainable price point” in the craft beer sector....
...Thanks to the popularity of craft beers and Mr Watt’s aggressive style of marketing, his Punk IPA is widely gulped....
...Paul Bainsfair, director-general of the IPA and a former chief executive of Saatchi & Saatchi, says: “The old clear lines of who did what are changing....
...Alex Hunter, the IPA’s finance director, said: “It is surely nonsensical that agencies – many of whom are [small and medium enterprises] – should act as banker to these major corporations merely so that...
...“Many are fast running out of options,” said Charles Turner, deputy vice-president of the IPA. “There can be little doubt that the true position is much starker than these latest statistics indicate.”...
...For all its strategic disarray, the company has reduced its cost base and Monday’s IPA/BDO Bellwether report showing that declines in marketing spending bottomed out in the third quarter – the eighth consecutive...
...The move to a “Me Inc” approach of “personal branding”, the growing “how do I look?”...
...“The new report suggests that the worst is over,” said Rory Sutherland, the IPA’s president and vice-chairman of Ogilvy UK, the advertising agency....
...Meanwhile, JD Wetherspoon, the high street pubs chain, said it was reducing prices on some drinks and foods from next Monday, with Greene King IPA to be cut to 99p a pint in nearly all of its 713 UK pubs...
...“Those very accountable and measurable media are in tough times more resilient,” says Hamish Pringle, chief executive of the IPA. But Sir John Hegarty warns against over-reliance on market research....
...The IPA has launched a campaign to persuade companies not to slash marketing budgets, sending a book arguing that advertising is money well spent to analysts and investors....
...For example, I didn’t buy Google shares on IPO however; I did buy an Apple Newton on IPA (initial public abuse) day....
...Back to IPA BOB Awards - special report...
...To see the Effectiveness Awards ads, visit www.ipa.co.uk. Do you agree with the choices? Give us your views by e-mailing...
...them of the need for advertising over the need to buy a yacht or a new car,” says Sam McIlveen, client services and media director at AV Browne Advertising, a Belfast-based agency and a former winner of a IPA...
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