Hints and tips:
...In the UK, children from C2DE — or working-class — homes watch 30 per cent more television than those from ABC1 — or middle-class — homes, according the Broadcasters’ Audience Research Board....
...In 2014, YouGov data revealed that the top regions for a Greggs customer were central Scotland, the north-east and Scottish Borders, and in social grade — a pollster term for social class — C2DE, with £125...
...The social status of those surveyed showed that granting rights was supported by 71 per cent of ABC1s and 59 per cent in C2DE groups, which includes low-skilled workers who, mythmakers would have us believe...
...More than half (55%) of ABC1s see their Brexit as bad for their standard of living compared with two in five (40%) of C2DEs....
...His policy platform will appeal to C2DE working-class voters, particularly the 64 per cent who backed Brexit, according to polling....
...The Sun’s print readership is young (58 per cent below the age of 55) but 67 per cent C2DE....
...According to the latest YouGov survey, 53 per cent of ABC1 voters back Remain, compared to 35 per cent of C2DE voters. Traditionally, it is the former group who are more likely to turn out and vote....
...pessimism were also those more likely to have voted Remain: young people; mortgage holders and private renters (compared with those who own outright and social renters); social grades AB (compared with C2DE...
...“The Sun newspaper in the UK has significant readership and is targeted at the C2DE demographic (working classes)....
...There is also a much stronger support for leaving the EU among the “C2DEs” — manual workers — than professional, white-collar “ABC1s”....
...The poll was of 1,000 people but Yes-voting C2DEs, say, were only 214....
...The C2DEs also favoured linking to whichever of the two was higher at any one time....
...On defence, ABC1s favoured cuts by a narrow margin while C2DEs backed an increase in spending....
...“For Labour, though it’s worrying that they’ve slipped badly among ABC1s, it’s the slippage among C2DEs that takes it into the territory of total collapse,” said Andrew Cooper, strategic director at Populus...
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