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...Obermann, a former Warner Music executive who joined TikTok in 2019 to lead its negotiations with the big music labels, has been at the forefront of the talks....
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...to matter much to the big picture....
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...But my hunch is that this has less to do with Spotify, and is more about Big Music trying to get ahead of an AI future. It will not want to repeat the mistakes made during the Napster era....
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...You get the sense of it as being like a great big giant western and a sort of Hollywood western, really, rather than something which is more Nashville and country music per se....
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