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Apple Inc
Apple seeks to bolster expertise in generative AI on mobile devices
...Privacy has become an important part of the company’s marketing pitch as it tries to distinguish itself from Google and Facebook....
August 5, 2023
News in-depthApple Inc
How Apple captured Gen Z in the US — and changed their social circles
...Such issues are partly by design. Apple is focused on creating a “closed” system that encourages users to stick with the Cupertino-based company’s creations....
February 21, 2023
FT Live
TNW Conference 2024 - The Next Web
Europe’s leading tech event for corporates, startups, investors and governments
Thursday, 20 JuneAmsterdam, Netherlands
News in-depthTikTok Inc
TikTok undercuts social media rivals with cheap ads in battle for growth
...The short-form video app, which first launched ads in 2019, has also been undercutting rivals at a time when marketing budgets are narrowing....
January 10, 2023
Inside BusinessRichard Waters
The EU’s giant experiment in tech micromanagement
...How far should regulators go in dictating the basic designs of some of the most widely used tech products and services?...
March 7, 2024
Special ReportOnline MBA 2024
Barbie buzz and brand value. Is it real?
...Vanessa Errecarte is a lecturer in marketing at the UC Davis Graduate School of Management and owns a branding and digital marketing consultancy, Marketing Simplified...
March 10, 2024
Mergers & Acquisitions
Adobe and Figma abandon proposed $20bn merger
...Adobe makes a broad range of digital marketing and creative tools including Photoshop and InDesign, while Figma specialises in online software for designing apps and websites....
December 18, 2023
FT Live
Transforming the Finance Function with AI
Strategies for delivering advanced analytics, automation and decision-making
Thursday, 25 AprilDigital Conference
The Big Read
How AI is transforming the business of advertising
...Rather than paying tens of thousands of pounds for a team of people to design a new name and logo, the person simply asked an AI chatbot for six ideas and selected the best....
February 11, 2024
Banks
Towards a theory of co-headship
...This model has a limited lifespan built into its design; either the high-flyer will demonstrate capability to be sole head or they won’t....
March 11, 2024
Inside BusinessRichard Waters
Chip wars are coming to PCs
...One key question is how much the companies are prepared to spend on supporting multiple product lines and investing in marketing — and for how long....
November 3, 2023
Mobile devices
Smartphone investors bet $200mn on making something out of Nothing
...With 330 staff, Nothing runs its supply chain and hardware from Shenzhen, China, with design and marketing in Europe and other teams in India, Taiwan and California....
June 15, 2022
Chinese business & finance
China’s slump pushes smaller companies overseas for growth
...A version of this article was first published by Nikkei Asia on January 26. ©2024 Nikkei Inc. All rights reserved....
January 30, 2024
Tobacco
FDA issues ban on RJ Reynolds menthol-flavoured vapes in US
...Earlier this year, the FDA issued enforcement orders allowing customs officials to seize shipments of Elf Bar/EB Design, Esco Bar and Breeze vaping products....
October 12, 2023
HM Revenue & Customs
Walkers’ Sensations Poppadoms vs HMRC: Crunch time
...Walkers’ argument is of course a strange one from a marketing perspective — the Sensations website promises snacks with “unforgettable tastes”, which presumably doesn’t mean “gram flour”....
January 19, 2024
HTSI
The overlooked genius behind the Black is Beautiful campaign
...Black marketing can be a perilous space to enter....
October 15, 2023
ASUSTeK Computer Inc
Taiwan’s top computer maker to produce servers in US to tap AI boom
...A version of this article was first published by Nikkei Asia on November 16. ©2023 Nikkei Inc. All rights reserved....
November 21, 2023
FT Live
Building an AI-First Organisation
How can business leaders use AI to drive value?
Thursday, 25 AprilHôtel Lutetia, Paris, France
WhatsApp Inc
WhatsApp launches in-chat payments service for businesses in India
...But he added that WhatsApp did not throw its marketing muscle behind the payments offering since “there was no intention of making it happen”....
September 20, 2023
#techAsia
Microsoft’s chip move and Disney’s India dilemma Premium content
...Microsoft is not alone in advancing into chip design: Google, Amazon and Apple have also developed their own chips....
November 23, 2023
Interiors
Young design influencers are the new kids on the TikTok block
...Nancy Hood, chief marketing officer, says that in the wake of Covid, “everyone has gotten more engaged with interior design, and Gen-Z is no exception”....
April 14, 2023
ReviewFilm
Flamin’ Hot — Eva Longoria directs a spicy rags to riches tale
...In business as in life, history is written by the marketing department. ★★★★☆ On Disney Plus from June 9...
June 8, 2023
Special ReportAsia-Pacific Innovative Lawyers
In-house legal work: best practice case studies
...These include an AI-enabled review platform for all marketing content....
May 5, 2023
Apple Inc
Cook bets on Apple’s mixed-reality headset to secure his legacy
...People close to Apple say that despite the modest sales target, the company is preparing a marketing blitz for the new product....
March 12, 2023
Online learning
How to pick and apply for an online business course
...business school ESMT Berlin, suggests the factors that set the best providers apart include how long they have been in business, how much they have invested in technology, and how strong their learning design...
March 13, 2023
The Big Read
Will Apple take a big bite out of the banks?
...Glacial power By design, Apple typically expands into new sectors not through flashy acquisitions but by incremental steps that give it a sustainable advantage over time....
April 21, 2023
News in-depthApple Inc
Apple beefs up smartphone services in ‘silent war’ against Google
...Last summer, Apple posted a position on its job pages for someone to “drive the design of the most privacy-forward, sophisticated demand side platform possible”....
January 25, 2023
Alex Barker
Kanye: the tightrope of celebrity endorsements for brands
...This was more than wasted marketing spend; it was a core part of Adidas business....
October 28, 2022

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