Hints and tips:
...Marketers are increasingly “asking retailers to prove” how much value is added by such advertising, says Paul Frampton, global president of digital marketing consultancy Control v Exposed....
...This brazen cross-promotion for the car company Mr Musk also founded was variously interpreted as one of the most expensive, or cheapest, mass advertising campaigns in history....
...He added that Daniel Ek, Spotify’s chief executive and founder, “deserves a tremendous amount of credit for pushing the rock up the hill”....
...While Sky Deutschland, which lost €133m before tax last year, added 304,000 subscribers, some Sky shareholders want more spending on advertising....
...RTL has been hit by cyclical advertising downturns in Spain, France and Germany....
...Its revival followed appearances in the musical Rock of Ages, the television series Glee and the video games Guitar Hero III and Rock Band....
...As the band plays a lilting rock song and the pastor talks about sacrifice, she pulls out a small black journal and starts writing notes....
...WPP eased 1.2 per cent to 679½p after Citigroup downgraded it to “hold” in a bearish report on the advertising sector....
International Edition