Hints and tips:
...Audemars Piguet Millenary (c. 2018) Kalandjian’s Millenary, in an “unusual” rose gold, from a collection Audemars Piguet discontinued at the end of 2020, replaced her Daytona as her everyday watch....
...Declines are across the board though the big brands — Rolex, Patek Philippe and Audemars Piguet account for about two-thirds of the market by transaction value — are bearing the brunt....
...The so-called holy trinity of Swiss watchmakers is made up of family-owned Audemars Piguet, Patek Philippe and Richemont-owned Vacheron Constantin, who sell via third parties as well as their own boutiques...
...Watches of Switzerland, which sells high-end timepieces including Rolex, Audemars Piguet and Cartier, said it had “experienced a volatile trading performance in the run-up to and beyond Christmas”....
...Watchmaking icons, from the surrealist-style Cartier Crash to the bestselling Audemars Piguet Royal Oak, are rendered ugly and awkward, to use Lau’s own words — “to just have some fun and make it interesting...
...A watch by Audemars Piguet (AP) is rarely designed to be discreet....
...The industry has dined out on the reputations of creatives such as Gérald Genta, the Swiss artist and designer who in the 1970s conceived pieces such as Audemars Piguet’s Royal Oak and Patek Philippe’s Nautilus...
...Patek Philippe and Audemars Piguet are in a distant second and third place respectively, with a combined 28 per cent of the used market by value....
...“And, when you look at the brands growing fastest, such as Breitling and Audemars Piguet, it’s the independents that have been most successful over the past few years.”...
...Piguet Royal Oak Offshore, £34,100 Bulgari Aluminium GMT, £2,890 Breitling Top Time Classic Cars (Chevrolet Corvette), £4,360 Panerai Eilean 1936, £7,000...
...Fifty years on, the overwhelming majority of watches made by Audemars Piguet are either Royal Oaks or the bulkier Royal Oak Offshore....
...“We’re seeing the top three — Rolex, Patek Philippe and Audemars Piguet — continuing to do well,” says Justin Reis, WatchBox’s chief executive....
...A gold Audemars Piguet logo is made using “galvanic growth” — a process similar to 3D printing....
...Piguet for the Chinese market....
...Women account for 35 per cent of sales by value at Audemars Piguet, versus 25 per cent a few years ago....
...Born in Geneva in 1931, Genta had started selling designs to Piaget in the 1950s and during a long career he would design for Bulgari, Omega, Audemars Piguet and IWC, as well as founding his own brand....
...Mónica Bello, head of arts at Cern and this year’s Audemars Piguet curator, points out that there are parallels between horology and particle physics....
...Audemars Piguet chief executive François-Henry Bennahmias wants to shed the burden of having a new product line to unveil at the Geneva fair....
...Swiss watchmaker Audemars Piguet, for example, recently marked its first foray into ecommerce with a pop-up store under WeChat....
...I think that is certainly going to be a trend in light of the expected opening of the new Audemars Piguet museum....
...Watch brand Audemars Piguet introduced a bot last year that allows users to inquire about a boutique’s opening hours or location and access product suggestions and information....
...The latest brand to dip into ecommerce is 143-year-old Audemars Piguet, which in April announced an online boutique in partnership with China’s JD.com....
...Audemars Piguet’s VR experience — which brought users into the company’s factory — was “encouraging”, says Mr Sayler....
...The database covers more than 35 popular brands and, at the time of writing, featured 48 missing Audemars Piguets, 81 Patek Philippes, 197 Breitlings, 234 Omegas and 1,436 Rolexes....
..., including the Patek Philippe Nautilus of 1976, the IWC Ingenieur SL from the same year and 1972’s Audemars Piguet Royal Oak, dubbed “the world’s first luxury sports watch made from steel”....
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