Hints and tips:
...Athleisure retailer Lululemon and sneaker maker Nike, reporting last week, both fell short of the mark....
...It would mean that goofy pretensions of “elevated athleisure” and “quiet luxury” are, as business models, living on borrowed time....
...“Nike’s results show that consumer demand remains very strong for the brand, which is positive for the wider athleisure market given its scale,” said Kate Calvert, an analyst at Investec....
...But the bulk of this was driven by its value priced brand Old Navy and athleisure label Athleta....
...But the bulk was driven by the value brand Old Navy and the athleisure label Athleta. Both have been a bright spot amid the broader shift to cheaper, more casual clothing....
...Athleisure is one of the fastest growing segments in the apparel industry. But it is also one dominated by the likes of Nike, Lululemon and Under Armour....
...Nike and its rival Adidas have experienced rapid growth in China in recent years as exercise becomes more popular along with “athleisure” fashion....
...Lululemon’s apparel, favoured by celebrities such as Meghan Markle, epitomises the enduring popularity of “athleisure”....
...The company has been challenged in recent years by a confluence of management changes, a contraction of wholesale retailers in the US, and a broad trend towards so-called athleisure, or fashion-inspired...
...The company has also found it tough going in the crowded market for workout clothes and athleisure wear....
...Last year, the company acknowledged it had lost focus and would return to its roots as a sportswear company, breaking away from the “athleisure” trend that has helped fuel growth in workout wear makers in...
...the end of last year Mr Plank said Under Armour had lost “focus” and pledged to switch its attention back to clothing for athletes, a move considered to be a break from its ventures into fashion-driven “athleisure...
...The Vancouver-based maker of so-called athleisure said after the closing bell on Thursday it expected to achieve earnings of between $4.63 to $4.70 a diluted share on revenue in the range of $3.8bn to $3.84bn...
...But at the end of last year Mr Plank said the company had lost its “focus” and pledged to shift its attention back to clothing for athletes, in a move considered to be a break from athleisure....
...A small and smartly clad cohort of adventure “concierges” – fit, exuberant young Mexican men and women in coordinated athleisure wear – lead hikes, ATV drives and snorkelling excursions....
...But if you realise that you are already losing the athleisure game, then you want at least to reclaim the athlete market.”...
...The company has also found it difficult to get into the crowded market for workout clothes and athleisure wear with the rise of specialist brands like Lululemon....
...But at the end of last year Mr Plank said the company had lost its “focus” and pledged to shift its attention back to clothing for athletes in a move considered to be a break from athleisure....
...The company, which is capitalising on the “athleisure” trend that sees leggings worn even in the office, said more than half of its planned 40 to 50 store openings this year would be in overseas markets....
...On the one hand fashion is a high priority purchase for many younger customers and we expect the strong casual/athleisure trend to continue....
...Lululemon has seen robust sales in recent years — aided partly by the growth of yoga and the athleisure trend, a moniker to describe people’s preference for wearing work out gear outside the gym — but some...
...Under Armour has been among the beneficiaries of the athleisure trend, helped by its partnership with NBA star Steph Curry....
...Under Armour, which rose to prominence on the back of its sneakers partnership with NBA superstar Stephen Curry, struggled throughout 2017 as the so-called athleisure trend in which sportswear is worn outside...
...Stores that sell basics like T-shirts and denim have also faced increasing competition from athletic clothes makers as consumers embrace the athleisure trend, swapping out denim for tights and yoga pants...
...Indeed, the company has managed to buck much of the pain in the retail sector thanks to both the yoga craze and the athleisure trend, in which people wearing work out clothes outside of the gym....
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