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...She signed up for a 16-week so-called returnship training scheme with AppNexus, a company involved in the field of advertising technology....
...AppNexus has scale of infrastructure, advanced technology and diverse talent....
...Not to be outdone, AT&T followed up its $80bn Time Warner deal by purchasing ad network AppNexus in June....
...Matti Littunen, an analyst with Enders, the media consultancy, said the major ad networks run by Facebook, Google and AppNexus, which is partly owned by WPP, have already adopted whitelists....
...Brian O’Kelley, chief executive of AppNexus, says that while the industry has made considerable progress in shutting out bogus websites and ad networks, there are still big challenges....
...WPP, the world’s biggest marketing services group, bought a 15 per cent stake in AppNexus, the digital ad exchange, in 2014....
...OpenX and AppNexus declined to comment. The companies have submitted documents to the commission related to their concerns but have not filed a formal complaint....
...His comments will prove controversial with companies such as Google, Facebook and AppNexus, which help brands deliver advertising to websites and apps....
...Microsoft also said AppNexus, an advertising technology company, would take over programmatic, or automated, sales of display advertising in 10 more countries....
...His Sourcepoint team includes Brian Kane, former chief operating officer of LiveRail, the video ad platform acquired last year by Facebook, and Geir Magnusson, former chief technology officer of AppNexus...
...Customers spent more than $1bn on AppNexus’s platform in 2013, a figure it expects to double this year....
...AppNexus, one of the biggest platforms for online advertising, now employs 20 people “to seek and destroy bad actors”, says its chief executive Brian O’Kelley. “It’s a constant fight,” he adds....
...Advertising executives say that some of the gatekeepers to this complex web of online advertising – including Google, Yahoo, OpenX and AppNexus – are making greater efforts to weed out fraud than others....
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