Hints and tips:
...AI will have the power to create bespoke marketing for individuals at a global scale. This is the “age of hyper-targeting”, says Ogilvy’s Sutherland....
...Jane Wakely, lead chief marketing officer at Mars, told the Financial Times the industry was “not declaring victory” until the solutions were implemented but recognised the agreement was “an important milestone...
...At Friday’s close, ADT’s market capitalisation stood at about $6.5bn....
...“Once you get used to trading in other markets, you don’t want to trade here any more.” The PSE’s average daily value turnover at the end of August fell to $119m, one of the smallest in the region....
...The late Jack Bogle’s sales pitch encapsulates it: “Don’t look for the needle in the haystack. Just buy the haystack.”...
...WPP will also reduce is planned capex from £400m to v£300m....
...The statement mentions investment in sales, marketing and integrated technology solutions....
...Now Mr Gou is applying his marketing skills to politics....
...“What you shouldn’t do is panic and sell out. It is invariably a mistake.”...
...“We are playing at toy solutions at the moment,” he says....
...In the absence of a medical regulator that controls prices and marketing practices, such companies enjoy power that is unparalleled elsewhere in the world....
...“There’s more info online for people to be able to judge: is this just marketing? Should I pay more for it?” says Kathy Gersch, vice-president at Kotter, a consultancy....
...“So [as a farmer] you don’t have any choice at all,” said EAS Sarma, a civil rights activist and former senior bureaucrat, of the LPS. “It is not voluntary at all....
...SAP announced the $2.4bn acquisition on Tuesday of Callidus Software, a Nasdaq-listed company focused on cloud-based sales solutions....
...Among them is Ai Ching Goh, who gave up her marketing job at Procter & Gamble to establish Piktochart, a visual communications app that makes it easier for nondesigners to create infographics....
...However, ads for big western brands continued to appear on the site through other intermediaries at the time. Additional reporting by Shannon Bond in New York...
...• Lynn Mah has moved to AllianceBernstein, the $480bn New York-based investment manager, as head of marketing for Europe, the Middle East and Africa....
...“If you have a businessperson telling you about an operational incident, without knowing the law, the regulatory concerns, the codes and the guidelines, you can’t advise effectively.”...
...“I think you can probably watch Bridge of Spies at home, but I wouldn’t want to watch ET there,” says Obst. “I wouldn’t want to watch The Revenant at home....
...Design is critical, and there are multiple solutions to the 3D jigsaw puzzle of business class: yin-yang; staggered herringbone; “stacked-V”. Jamco’s DoveTail seat has a layout like parquet flooring....
...“Don’t just rely on your sales manager for all the solutions,” he was told. “Go wide if you have to . . . gather a team, put your brains together, and make it rain.”...
...Brian Wieser, advertising analyst at Pivotal Research, says that while some marketers have altered their media plans because of fraud, “there is more of a focus on finding solutions to the problems at hand...
...Prof Getz says that at “liberated” companies, “you need fewer managers, but these managers aren’t fired — why would you fire a guy who was good for 15 years?...
...His aim is to amend the enduring, but outdated image many US and European consumers have of Crimplene-clad, middle-class housewives giggling over food container solutions peddled at parties....
...Read his inspiring 2005 commencement address at Stanford University — and my favourite passage. “Your time is limited, so don’t waste it living someone else’s life....
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