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...Thompson sees CNN as a neutral, trusted source, with a balance of right- and left-leaning viewers “that’s quite unusual in modern American media”....
...“This is likely a direct result of this shift in demand towards it, and therefore higher advertiser competition, as budget is diverted from X.”...
...The shift comes as Google’s decision to kill off cookies has left media groups under pressure to boost their “first-party data” — provided by readers such as through preferences — to offer to advertisers...
...Other media groups are also looking at deals involving their customer data, according to industry executives....
...Durov was hailed the “Mark Zuckerberg of Russia” after co-founding the country’s most popular social media network, VKontakte, in his native St Petersburg in 2007....
...Influencer marketing agencies in Europe are booming as brands shift their advertising spend from traditional media to social networks....
...In the US, it remains the third most visited social media site after Instagram and Facebook. Advertisers may be wary of Musk’s erratic behaviour and changes to content moderation....
...TV channel GB News has repeatedly broken broadcasting impartiality rules by using politicians such as former cabinet minister Sir Jacob Rees-Mogg as news presenters, according to the UK media watchdog....
...X later sued Media Matters, arguing that it was deliberately leading a “smear campaign” against the platform. The backlash prompted a further round of advertisers to depart the platform....
...TV network — next to posts touting “pro-Nazi” views....
...“We can optimise the media.”...
...A new unit, Chase Media Solutions, will help brands target the bank’s customers based on their spending history....
...Linda Yaccarino is resisting growing pressure from advertisers to step down as the chief executive of X, as big brands pause their spending on the platform over concerns about its owner Elon Musk and antisemitic...
...Meta did not specify who these advertisers were. But anyone who has used Facebook or Instagram recently would have been bombarded by ads from Temu and Shein in their feeds....
...Writers and actors demanded better royalties when their shows performed well on streaming services, just as they had done on traditional television networks....
...The good news is that it seems a social media company with strong network effects can survive quite a bit....
...As a starting point, we had a look at a December 2023 investor presentation prepared for the Trump Spac, which includes this helpful valuation exercise for Truth Social, the social media network owned by...
...Digital advertising growth at Facebook parent Meta, the world’s largest social media network, has pushed that company to a record high market cap....
...But some are doubtful that advertisers will be amenable to spending their social media budgets on a comparatively risky platform....
...This finding sheds new light on the broader evidence that social media networks are making us — particularly teenagers and particularly teenage girls — miserable....
...Snap is a smaller, less essential player for advertisers than Meta, and it has struggled to build a robust ad business.”...
...He in turn has lashed out at advertisers, saying last year that those who have left should “go fuck themselves”, despite the company struggling financially....
...Advertisers need to be more accountable than they have been because, if you look at much of the toxicity of social media, advertisers continue to fund a lot of these platforms....
...It is set to have a profound impact on the responsibilities and processes of journalists, broadcasters, creatives and advertisers, bringing much-desired speed and efficiency....
...Executives at the media group expect key events that tend to attract advertisers, such as the Uefa Euro football tournament, will also boost revenues during the rest of the year....
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