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WPP PLC
Ogilvy forms health influencer unit to target ‘new frontier’ in marketing
...Rahul Titus, global head of influence at Ogilvy PR, said health influence was the “new frontier” in marketing....
April 23, 2024
TikTok Inc
Universal Music impasse with TikTok threatens to take more tracks off platform
...The stand-off has left Universal artists without their biggest marketing tool, while TikTok users are seeing their posts muted en masse....
February 28, 2024
FT Live
TNW Conference 2024 - The Next Web
Europe’s leading tech event for corporates, startups, investors and governments
Thursday, 20 JuneAmsterdam, Netherlands
News in-depthTikTok Inc
How TikTok’s Chinese owner tightened its grip on the app
...said that it takes “employee concerns very seriously, and [has] strong policies in place that prohibit discrimination, harassment, and retaliation in the workplace”.In February, TikTok’s former global marketing...
April 25, 2024
InterviewTelegram Messaging
Telegram hits 900mn users as founder considers IPO
...The company this month will introduce revenue sharing with the creators that run its channels, promising them a 50 per cent cut of marketing dollars....
March 11, 2024
NatWest Group
NatWest slashes executive team as it prepares for mass share sale
...The office will oversee the group’s people and transformation, marketing, communications, legal, governance and regulatory affairs teams....
March 26, 2024
Apple Inc
Apple removes WhatsApp from China store under pressure from Beijing
...But the company was ultimately unable to get permission to operate locally....
April 19, 2024
FT Live
Building an AI-First Organisation
How can business leaders use AI to drive value?
Thursday, 25 AprilHôtel Lutetia, Paris, France
LexIntuit Inc
AI boom can even work on your taxes Premium content
...In recent years, the company has sought to diversify through acquisitions. It bought personal finance company Credit Karma for $8.1bn in 2020 and email marketing provider MailChimp for $12bn in 2021....
April 22, 2024
Rutherford Hall
Never call yourself a futurist
...Messages from the archive of Rutherford Hall, critical communications strategist WhatsApp to Stephen: Hi, just clearing a few things before I head back to Saudi....
April 8, 2024
Public relations
New York-based PR firms plan merger under WPP overhaul
...WPP plans to combine the groups, both based in New York, in order to provide a single company offering PR and marketing for its clients....
January 25, 2024
Apple Inc
Apple accused by Congo over conflict minerals in iPhones
...The iPhone maker has increasingly put claims of environmental and social responsibility at the heart of its marketing campaigns....
April 25, 2024
Covid-19 vaccines
Hedge fund urges board shake-up at Novavax over struggling Covid vaccine
...Shah Capital now owns 6.7 per cent of Novavax, having first bought into the company in the last quarter of 2022....
April 15, 2024
Lex5G networks
6G: network operators want profitable returns on 5G first Premium content
...Companies such as Huawei and Nokia say it should be ready to roll out in the early 2030s. Both the US and China are determined not to let the other gain an advantage....
December 13, 2023
Anjli Raval
Competent jerks have a shelf life in the office
...At one point pharmaceutical company Pfizer even set out a “no jerks” policy....
January 14, 2024
TikTok Inc
Ex-TikTok executive claims she was fired for lacking ‘docility and meekness’
...TikTok’s former global marketing head Katie Puris has accused the company of unlawfully firing her because some company executives, including the chair of its Chinese parent company ByteDance, believed she...
February 8, 2024
United Talent Agency Inc
Hollywood power broker splits with UTA over $950,000 ‘special expenses’ fund
...for both companies....
March 13, 2024
FT Live
US Pharma and Biotech Summit
Strategies for innovation, pricing and access
Thursday, 16 MayNew York, NY, USA
Media
Entrepreneurs launch global media buying and marketing agency for start-ups
...The company will have a team in place to offer marketing consultancy, communications planning, and media planning and buying, as well as the review and implementation of data and analytics infrastructures...
November 11, 2023
Elaine Moore
Chat apps have conquered office life — is that a good thing?
...Workplace messaging companies such as Slack say the communication method reduces the demand for meetings. Emojis offer shorthand reactions that cut down the number of messages....
March 15, 2024
ObituaryGerald Levin
Gerald Levin, AOL-Time Warner executive, 1939-2024
...He was named to the Time Inc board in 1988 and took a lead role in its $14bn deal to acquire Warner Communications, uniting the magazine company founded by Henry Luce with the film studio once led by Jack...
March 15, 2024
LexReddit Inc
Reddit wants its users’ money -- but not their input Premium content
...Besides, Redditors may have threatened to disappear but Reddit’s wide range of topics and distinctive message board style of communication is addictive....
February 23, 2024
Tesla Inc
Tesla asks shareholders to approve move to Texas and ratify Musk’s pay
...“Notwithstanding these communications, redomestication is a board decision, not a decision for a chief executive officer,” it said....
April 17, 2024
Fashion
Réalisation Par knows how to build buzz. But can it create longevity?
...Spencer adds that Réalisation Par’s customers have grown with the brand and remain engaged through direct communications such as its newsletters....
April 25, 2024
News in-depthWeight Watchers International Inc
WeightWatchers faces an era when weight loss comes in a syringe
...“That’s incredible distribution of basically free marketing,” said Wallace, who calculated that a member converting from the Core programme to a Clinic subscription becomes three to four times more profitable...
April 9, 2024
FT Tech for Growth Forum
Personalisation and the battle for customers’ attention
...Seamless cross-channel marketing is vital if a company is to give a customer a good experience....
February 1, 2024
LexUber Technologies Inc
Uber should steer clear of buybacks Premium content
...Last year, sales and marketing costs were equal to 12 per cent of revenue, down from 15 per cent in 2022....
February 8, 2024
Special ReportOnline MBA 2024
Barbie buzz and brand value. Is it real?
...Vanessa Errecarte is a lecturer in marketing at the UC Davis Graduate School of Management and owns a branding and digital marketing consultancy, Marketing Simplified...
March 10, 2024

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