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...Mr Armstrong, who was Google’s top advertising executive before joining the company, has rolled up a number of ad tech groups, including digital video ad company Adap.tv, which he bought for $405m in 2013...
...Costs were higher during the quarter, driven by last year’s acquisition of Adap.tv, a digital video advertising platform, and more spending on search marketing and third-party platforms....
...Facebook last month acquired video ad exchange Liverail, while AOL last year snapped up Adap.tv. Google, Twitter and Telefónica have also bought exchanges in recent years....
...AOL plans to use Adap.tv to bolster its attempts to build a one-stop shop for buying digital ads....
...The media conglomerate that owns Time Inc, HBO, and Warner Brothers also raised its profit outlook. Time Warner’s former stablemate AOL rose after announcing a deal to buy video company Adap.tv....
...In the meantime, the board has appointed vice-president Mike Lunsford as a temporary replacement.Video advertising company Adap.tv has raised $20m in funding led by Bessemer Venture Partners, says TechCrunch...
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