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...Toyota became the latest on Tuesday, announcing a $35bn investment into building EVs....
...Toyota has also invested in Mazda Motor and Subaru, taking the Japanese auto empire’s annual sales up to 16m vehicles globally, at the time of the agreement....
...Time was when Toyota in Aichi Prefecture and Hamamatsu in Shizuoka Prefecture drew large numbers of Brazilians and Peruvians. The auto industry brought them to these cities....
...A version of this article was first published by the Nikkei Asian Review on December 10. ©2017 Nikkei Inc. All rights reserved....
...“Huge amounts of capital are rapidly flowing into the town,” a local resident said....
...Website | Subscribe. ©2016 Nikkei Inc. All rights reserved....
...“We want to grow with the town, be needed by the town, meet the expectations of the town.” In Japan, that is Toyota City, home to 423,000 people. In the UK, Derby is the company’s town....
...Toyota has run several trials in Japan and Europe....
...It will also need allies in the auto industry to build it. But despite holding discussions with the likes of Toyota, Volkswagen and GM, those allies have yet to be brought on board....
...The dusty town still has a Soviet feel to it, though that will soon change if its ambitious development plans are fulfilled....
...This year’s Detroit auto show, which starts on Monday, will highlight America’s resurgent car market and the transformed fortunes of the home town producers General Motors, Ford Motor and Chrysler....
...of the Delhi Auto Expo on Wednesday was a source of optimism....
...The United Auto Workers smoothed the way for the Nexteer acquisition by agreeing to sizeable concessions, including a wage cut....
...Often among the largest employers and political donors in small towns, auto dealers can wield significant clout when they band together....
...The financial crisis has taken a heavy toll on Russia’s auto industry, pushing domestic manufacturers to the brink of bankruptcy and clouding prospects for local foreign auto assembly plants that were flourishing...
...It emerged in the Michigan town of Flint 101 years ago and grew to become the largest corporation to bestride the earth....
...He has devoted himself to promoting his home town, not least through his investment in Reading FC, which is now in the premier league and profitable....
...It was equally obvious where I was – in Detroit, where the troubled US car companies have gathered for their annual home-town motor show....
...An expected deal with the United Auto Workers’ union to reduce future healthcare liabilities in exchange for a big one-off payment could put further strain on the balance sheet....
...Toyota, our 10th most highly ranked brand, launched their youth-oriented brand, Scion, largely on the merits of their website where you could create custom configurations of fun and funky Scions....
...Scion car to drive in the virtual landscape....
...GM and Ford tour the world’s motor shows – Frankfurt, Tokyo, Geneva and (last week) their home town – unveiling a stream of new vehicles....
...Across town, Ford is preparing to unveil reveal a fresh ““revitalisation plan”, its second in less than four years....
...Park here Ron Gettelfinger, head of the United Auto Workers union, is eating humble pie....
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