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...Founded in 1976 by the late Anita Roddick and her husband Gordon, the company became famous for advocating a form of ethical capitalism in which businesses could make money and do good at the same time....
...From the same sector, Anita Roddick, founder of The Body Shop, won a place for her understanding of how consumers would respond to a company’s ethical credentials....
...He says his wife Anita and the other women in the family work as housewives, a role he seems to envisage for his two daughters, now aged 10 and 13....
International Edition