Hints and tips:
Related Special Reports
...But NYSE has quietly carved out a niche hosting social media groups. Its pitch to encourage Reddit to choose the so-called big board included a substantial marketing package....
...It’s a low-cost form of marketing.” Nate Geraci, president of The ETF Store, a financial adviser, agreed....
...The company’s knack for marketing — almost all its advertising is created in-house — led to the slogan “Should’ve gone to Specsavers”, which remains a staple of British vocabulary more than two decades after...
...The chain — whose savvy marketing efforts include a clothing partnership with Primark and handing “black cards” offering free food for life to stars Ed Sheeran and Stormzy — now takes almost £2 of every...
...Pop bi-compax chronograph limited edition in July, says its chief marketing officer, Jeremie Bernheim....
...Rightmove posted a rise in revenue and profit despite a major slowdown in the property market last year as estate agents were forced to spend more to try to sell homes....
...Shah criticised Novavax in his letter for only generating around $25mn in net commercial US sales from its Covid-19 jab during the winter season, despite spending $300mn on a sales and marketing push....
...John W Mullins Associate Professor of Management Practice, Marketing and Entrepreneurship London Business School, UK...
...A Cleveland-Cliffs/US Steel combination would have created a US national champion....
...The software as a service (SaaS) business specialises in ecommerce marketing....
...You use and like a product. Does that make it a good candidate for investment? Legendary investor Peter Lynch thought so....
...Vanessa Errecarte is a lecturer in marketing at the UC Davis Graduate School of Management and owns a branding and digital marketing consultancy, Marketing Simplified...
...Puris joined TikTok as a managing director and US head of business marketing....
...Even so-so results from movie releases would still offer a marketing push for Nintendo’s games. Nintendo’s latest Super Mario Bros movie shows just how effective that can be....
...He is a regular attendee at Cannes Lions, the marketing festival run by Ascential, where last year he threw an exclusive party in a lavish hotel featuring musical artist Lizzo....
...AI will have the power to create bespoke marketing for individuals at a global scale. This is the “age of hyper-targeting”, says Ogilvy’s Sutherland....
...Some three-quarters of 18 to 29-year-olds trust the advice of finfluencers, according to McCann Relationship Marketing, even though much of it may be disguised marketing.”...
...Last year, sales and marketing costs were equal to 12 per cent of revenue, down from 15 per cent in 2022....
...The signatories to two documents circulated this week also criticised the appointment as editors-in-chief of “business academics with expertise in marketing and entrepreneurship [who do not reflect] the...
...The profit warning — 888’s second since September last year — is driven by rising investment in automation, AI-powered data and research, and marketing, offsetting a hoped-for £30mn boost from a cost-saving...
...“That’s incredible distribution of basically free marketing,” said Wallace, who calculated that a member converting from the Core programme to a Clinic subscription becomes three to four times more profitable...
...It has long been said that this is the reason why Japan Inc is an export-oriented country. Leo Lewis reported, “Japan Inc returns to overseas deals trail as domestic arena shrinks” (Report, July 14)....
...Unless marketing departments want to abandon such customers, they need to show them a bit more understanding and respect, as does the media. Michael Maslinski Ware, Hertfordshire, UK...
...Even in the crowded US sports landscape, a bit of marketing nonsense like a self-sacrificing pastry can make a small event stand out....
...On the wall behind, there were signs of the country’s long history at play in its marketing slogans, a crucial part of a hyper-competitive race for customers. “How far does a cup of tea go?”...
International Edition