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...But he has no plans to become a hands-off chairman, and still makes the daily commute – to the company’s New Jersey headquarters from the horse farm he lives on in upstate New York – in a Dodge Ram pick-up...
...Chrysler, controlled by Italy’s Fiat, announced a 49 per cent year-over-year increase in sales of its Ram brand trucks – mainly the Ram 1500 pickup truck – for April and a 27 per cent increase in sales of...
...At GM, an 8 per cent increase in truck sales, including pickups and large SUVs, and a 9 per cent increase in crossovers, or smaller SUVs, surpassed a 4 per cent gain in passenger car sales....
...“The Dodge Dart small car had a good month, the revamped Ram pickup truck had a sales hike of 20 per cent and the freshened Chrysler 300 saw significantly higher sales.”...
...Much of last year’s improvement stemmed from Americans’ renewed appetite for pickup trucks and sport utility vehicles....
...Sergio Marchionne, chief executive of both companies, said on Monday that Dodge would be split into two divisions – one focusing on cars and the other on the Ram pick-up truck, Chrysler’s top-seller....
...A third come from just three models – the Dodge Ram pick-up and Chrysler and Dodge minivans. Grant Thornton adds that only half of Chrysler’s 14 North American plants are “core” to its operations....
...Vans and pick-ups such as the Dodge Ram have been Chrysler’s core business since. This year’s collapse in sales of these profitable vehicles has hurt Chrysler more than any carmaker....
...Among the few likely survivors of a GM takeover would be Chrysler’s market-leading minivans, which would fill a gap in GM’s line-up; the Jeep brand; and the Ram pick-up truck, which is Chrysler’s top-selling...
...Carmakers do not disclose the profitability of individual models, but it is no secret that vehicles such as General Motors’ Chevrolet Silverado, Ford Motor’s F-Series and Chrysler’s Dodge Ram pick-ups are...
...While GM and Ford have promising new small-car projects, Chrysler’s biggest product launch this year is a revamped version of the Dodge Ram large pick-up truck....
...If all goes to plan, more than 100 head of cattle will be herded down Jefferson Avenue, one of the city’s main thoroughfares, to promote the new Dodge Ram pick-up truck....
...However, GM’s Chevrolet Silverado and Chrysler’s Dodge Ram pick-up trucks are each company’s top-selling model and compete directly in this crucial segment: a combined company would find it hard to rationalise...
...• The Minivan renewal, and • The Dodge Ram pickup renewal....
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