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...The sharp fall in digital views has exacerbated the broader decline in the advertising market, which led to Reach being forced to cut about 450 jobs last year....
...Total advertising revenue was expected to be up about 3 per cent, it said, with continued strong growth in digital advertising revenues....
...Sorrell founded S4 after being ousted from WPP in 2018, with the goal of creating one of the world’s largest digital advertising companies....
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...By 2028, it expects digital advertising on social media platforms such as TikTok or YouTube to make up more than three-quarters of the market — larger than the entire advertising industry in 2022....
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...The probes fall under the Digital Markets Act, which is designed to tackle the dominance of so-called digital gatekeepers — the biggest online platforms — and came into effect earlier this month....
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...Publicis has already invested heavily in its data-led services, including through the acquisitions of digital groups Sapient in 2015 and Epsilon in 2019 to add to its technology platforms....
...of being in these distribution slots, while data-led digital advertising and CTV is in growth”....
...Martin Sorrell’s digital advertising agency S4 Capital said “challenging global macroeconomic conditions” and “fears of recession” made clients less likely to commit to projects in 2023, as it posted a sharp...
...Using its new consumer duty powers, it warned that it would prosecute so-called financial influencers (or “finfluencers”) who flout the law on the advertising of financial products....
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...This predicted increase in digital advertising comes as India’s 1.4bn strong population, more than half of which is under 30 years old, spends ever more time online....
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...Asset managers from BlackRock to Grayscale have launched an online advertising blitz for their bitcoin exchange traded funds, taking advantage of a change to Google’s marketing rules on promoting cryptocurrency...
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