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...Advertising start-up The Brandtech Group has been valued at $4bn after raising new funds that will be used to disrupt the traditional advertising industry using artificial intelligence to create marketing...
...Advertising regulators around the world have to tackle “the scale, the volume and the pace of change” wrought by targeted and AI-generated marketing, according to Guy Parker, chief executive of the Advertising...
...Le Nel said advertisers and distributors had already shown interest in partnering with the fintech, which is running internal tests for targeted advertising and has been in talks to sell advertising space...
...WPP’s Ogilvy advertising agency is creating a division specialising in online “health influencers” to help pharmaceutical companies tap a trend towards personalised health and combat misinformation....
...Solihull School in the West Midlands has started advertising a new fees in advance scheme, “in consideration of the current economic environment”....
...Revenues fell 7 per cent overall as a result in the first quarter, with advertising revenues up 3 per cent and growth in its ITVX streaming platform....
...In 2023, another communication arrived: this time, from the Advertising Standards Authority (ASA)....
...Conagra Brands, one of the biggest US foodmakers, raised its margin guidance for the year, despite a surge in advertising spend that hit its third-quarter profits....
...At Walmart, advertising is already a multibillion-dollar-a-year business....
...Revenues for the three months to the end of March rose 48 per cent to $243mn, well above the $214mn analysts had expected, driven by strong user growth and the rapid scaling of Reddit’s nascent advertising...
...ITV, the British national broadcaster, said pre-tax profits fell by about two-thirds last year following a sharp decline in traditional advertising revenues....
...The rules apply to all companies advertising to British customers and also cover private or invitation-only social media channels, such as Discord and Telegram....
...Total advertising revenue was expected to be up about 3 per cent, it said, with continued strong growth in digital advertising revenues....
...Warner Bros Discovery fell 12 per cent in early New York trading after the owner of HBO reported financial results that missed forecasts, hit by production delays due to Hollywood’s strike and a tough advertising...
...Advertising revenue accounts for almost 80 per cent of Alphabet’s top line....
...Sorrell founded S4 after being ousted from WPP in 2018, with the goal of creating one of the world’s largest digital advertising companies....
...One sector that is talking up its own disruption is the advertising industry, where WPP boss Mark Read told investors that AI could be as transformative as the internet 30 years ago....
...Similar advertising campaigns are already being rolled out....
...WPP said it had completed a broader restructuring of its marketing, advertising and PR agencies under six networks — AKQA, Ogilvy, VML, Hogarth, GroupM and Burson....
...S4 Capital boss Martin Sorrell has warned that the global economy is unlikely to show improvement this year, with clients expected to remain cautious over spending on new advertising and marketing projects...
...It has continued to shift to AI-driven ad formats, which are intended to improve its advertising customers’ return on investment....
...Top advertisers are expected to pay about $7mn for 30 seconds of advertising during Super Bowl LVIII, an increase of about 10 per cent on last year’s event, according to Dentsu, the global advertising agency...
...AI is likely to make advertising more effective and efficient. Incumbents need to prove their relevance if they are to reap the benefits....
...The sharp fall in digital views has exacerbated the broader decline in the advertising market, which led to Reach being forced to cut about 450 jobs last year....
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