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...’s efforts to bring back sales revenues....
...Annual advertising revenues at the Microsoft-owned group rose to nearly $4bn in 2023, up 10.1 per cent year on year, according to estimates from research group Insider Intelligence....
...Google has started using AI to create adverts on its search page based on a company’s website and keywords it deems relevant....
...The interface would look similar to how adverts are interspersed among chats in Facebook Messenger and emails on Gmail, said a person with close knowledge of the internal discussions....
...This made up around 13 per cent of Google’s ad revenue....
...Now you can write 15 episodes of an advert and guarantee that the viewer will see them in the right order. So that’s really interesting.”...
...TikTok’s spiralling use around the globe brought in about $15bn in revenues for Beijing-based parent company ByteDance last year....
...Pinduoduo splashed out on US influencers to promote the brand and ran TV adverts during February’s Super Bowl....
...Adalytics said some of the websites were likely to have received money for hosting the adverts, via a revenue sharing agreement with Google, though it was impossible to estimate how much....
...Users do not want adverts to pop up in their private messages. Signal relies on donations and Meta does not give profit figures for WhatsApp. Telegram is not yet profitable....
...In January, Recruit launched Indeed plus, a service that uses AI to distribute job adverts more efficiently across various job search websites, enabling quicker matching between recruiters and applicants...
...Users expect public company status to result in more adverts and doubt the company’s ability to turn a sizeable profit. They should also be keeping an eye on the size of the float....
...The evidence on transparency in job adverts is promising too....
...Revenue from ads nearly doubled from $20bn in 2020 to $39bn in 2022....
...But Alibaba’s accounts show that last year these revenues were 4 per cent below their 2021 peak....
...The FTC alleges that its “pay-to-play” adverts force sellers to spend more for top billing....
...Ad revenues fell about 50 per cent as a result, the billionaire said in July....
...Chinese pharmaceutical group WuXi AppTec has said it is lobbying hard in Washington against a proposed bill that threatens its business in the US, where it generates 65 per cent of its revenues....
...Cruise targets annual revenue of $50bn by 2030. But in the first quarter of the year, it reported an ebit loss of $561mn on just $30mn of revenue. Add to this expenses such as cleaning....
...Earlier this month, RTL Group reported a 12.5 per cent slump in advertising revenue in the first half of 2023 that hit overall revenues and profits. It was driven primarily by a decline in Germany....
...It’s also an extremely lucrative platform for its presenters, whose remuneration is based on a revenue-sharing model in which they take home a third of their podcast revenue....
...Europe generates 7 per cent of those revenues. The companies are seeking to challenge Apple in other ways....
...Unlike the conventional adverts made by advertising agencies, these “host-read” adverts are delivered by the presenter of a given podcast or YouTube channel, and so usually have a chatty, improvisational...
...WhatsApp generates revenues with linked adverts on other Meta apps. So far, 200mn businesses use WhatsApp for Business monthly, about 5 per cent of Meta’s total....
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