Hints and tips:
Related Special Reports
...The stand-off has left Universal artists without their biggest marketing tool, while TikTok users are seeing their posts muted en masse....
...“We’ve driven innovation but been so bad at marketing it and capturing the value from that. Now some of [that value] is coming back.”...
...But a pullback on marketing spending impacted user growth, as monthly active users reached 615mn, fewer than the 618mn Spotify had forecast....
...Meanwhile, spending on research and development, sales and marketing and administration make up about 29 per cent of sales....
...Ek admitted that the company had taken advantage of the opportunity presented by lower-cost capital to significantly invest in its teams, content, marketing and new business areas....
...The deal was opposed by several members of the marketing team. “No one really liked the deal....
...Spotify’s gross profit margins in the third quarter rose to 26.4 per cent, from 24.7 per cent in the previous year, helped by lower spending on marketing and personnel....
...The playlist, available on Spotify and the watchmaker’s website, is the first released by the brand....
...It is one of nine companies specialising in influencer marketing to make the list....
...According to Canadian reading expert Danielle Fuller, a professor of English at the University of Alberta, most readers see “bestsellers” as a category created by publishing for marketing purposes — for...
...Netflix, Spotify and TikTok all increase time spent on their platforms with the use of highly personalised recommendations....
...Spotify laid off 17 per cent of its workers yesterday, and the stock went up 7 per cent. The tech dismissal spree ain’t over....
...It’s no coincidence that the WNBA has recently hired Caiti Donovan, who brought digital marketing to Spotify during its explosive growth period, to lead its growth strategy....
...The digital marketing company, Aleph Group — which counts Meta, Microsoft and Spotify as customers — withdrew its estimated $300mn IPO in July, claiming its decision was about the “public interest and the...
...In a world of infinite songs then the promotional and marketing expertise of labels will become even more important. That’s you told, Brian Eno....
...In Cannes, many of the biggest tents and parties were hosted by tech groups such as Microsoft, Amazon, Netflix, Yahoo and Spotify, underlining how digital advertising has taken over the industry over the...
...Disney said it did that partly by cutting marketing costs. And streaming revenue rose 12 per cent, but that’s thanks to higher fees....
...“There are more people older than 25 who listen to Spotify than younger than 25....
...The playlist was so cool that I tracked it down on Spotify to listen to while walking across the city later....
...While the upside can be considerable if you happen to back the next Uber or Spotify, the value may also plummet to zero....
...Instead, Spiracle will have to rely on the strength of the stories and “marketing, marketing, marketing”, says Bland....
...Spotify, the audio streaming service provider that counts the US as its largest market, said on Tuesday that a “challenging” economic environment had hit its advertising sales in the third quarter, contributing...
...Leveraging platform potential — some uses Marketing Digital marketing is essential to any modern marketing approach. Social media including Instagram or Facebook is an integral part of this....
...In response to the controversy, Ek on Sunday said he would spend $100mn for the “licensing, development and marketing” of music and audio content from historically marginalised groups....
...TPG made big bets on Uber, Airbnb and Spotify, among others, that would pay off richly. But such investments come with conditions designed to protect the investor’s interests....
International Edition