Hints and tips:
...The effects, created in tandem with cosmetics brand Maybelline, make cheeks appear rosier and eyes brighter....
...L’Oréal’s consumer products division, which includes mass-market brands such as Maybelline make-up and Garnier shampoos, had struggled during pandemic lockdowns, as consumers stuck at home shunned grooming...
...For western companies such as Coca-Cola, Maybelline and Nestlé, century-old brands have long offered a formidable advantage over local rivals in China....
...It can be any brand: currently that’s YSL, but I’m equally happy with Maybelline or one I’ve picked up in Delhi. In my fridge you’ll always find good cheese from La Fromagerie in Marylebone....
...But the consumer products division, which holds L’Oréal’s biggest selling mass-market brands such as Maybelline make-up and Garnier shampoos, had lower quarterly revenues than a year ago....
...The upbeat message came after the company behind brands such as Maybelline, Garnier and Kiehl’s reported stronger-than-expected sales in the fourth quarter driven by Chinese shoppers and a surge in ecommerce...
...addition to Stila, my top recommendations for intense all-day colour are Nars Powermatte Lip Pigment, Fenty Beauty’s Stunna Lip Paint (£20, harveynichols.com), Matte Fluid from Christian Louboutin and Maybelline...
...It is simplistic, he says, to think that just because L’Oréal’s brands such as Lancôme, Maybelline, and Garnier make women’s products that women are better at marketing them....
...The company behind make-up brands including Lancôme and Maybelline managed to limit the hit to profitability in the first half of the year by cutting costs on everything from travel to hiring....
...The company behind well-known brands such as Lancôme skin cream and Maybelline make-up posted revenue of €7.18bn, which corresponded to 7.8 per cent organic sales growth....
...The head of L’Oréal, the world’s biggest beauty company, has said that its Chinese business is booming, bucking a wider economic slowdown as brands like Lancôme and Maybelline win over consumers....
...If a voice-operated device such as Alexa is asked to order a mascara, it will opt for a top seller like Yves Saint Laurent or Maybelline. Algorithms are reinforcing L’Oréal’s lead....
...He is not the only male beauty influencer — others include Manuel Gutierrez aka Manny MUA, Maybelline’s first male ambassador, and Jeffree Star....
...Several L’Oréal brands including Maybelline, Garnier and NYX Professional Makeup will be stocked in the stores....
...The compamy behind the make-up brands Maybelline, Lancôme and Yves Saint Laurent said on Friday that it had bought ModiFace — which has developed technology around 3D virtual make-up, colour and skin diagnosis...
...Nestlé’s principal businesses are coffee, pet food, baby food and milk products, while L’Oréal is firmly focused on skincare and make-up, through brands such as Lancôme creams and Maybelline mascara....
...Maybelline’s Big Shot mascara campaign features a model with impeccable eye make-up, thick eyelashes and . . . well-groomed stubble....
...Anne Marie Nelson-Bogle, senior vice-president at Maybelline New York, said it was using two beauty influencers in its stories ads to promote a new mascara, Colossal Big Shot....
...Of this, like-for-like sales at its all important cosmetics division jumped 5.6 per cent to €5.95bn, with results boosted by strong demand for its Maybelline make up lines and Garnier haircare products in...
...For L’Oréal, whose best-known brands include Maybelline, Lancôme and Yves Saint Laurent, the Sanofi stake is a pure financial play....
...Sales there rose 2.3 per cent to €1.7bn thanks to the popularity of its Maybelline and Garnier product lines....
...That is about the same price that the owner of Garnier and Maybelline paid a decade ago when it sought an infusion of soul — and sales — for a skincare portfolio that had been marketed as a distillation...
...Unlike the sleeker shops operated by LVMH subsidiary Sephora, Ulta casts a much wider net with bustling stores stocked with an ever-growing slate of products ranging from drug-store staples like Maybelline...
...Other deals go further, such as in the case of EnjoyPhoenix, who now appears weekly on L’Oréal’s Maybelline YouTube channel. She has made 66 episodes to date using L’Oréal’s production facilities....
...Maybelline showed a TV-style ad of a dressed-up model, showing off mascara that made her eyelashes look as dramatic as fakes....
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