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...John W Mullins Associate Professor of Management Practice, Marketing and Entrepreneurship London Business School, UK...
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From Professor Anirban Mukhopadhyay, Professor of Marketing, Bayes Business School, London EC1, UK
...I can talk about the marketing, I can talk about the financial returns, I can talk about the night trade and breakfast market share and all the rest of it,” said Stevenson....
...Puris joined TikTok as a managing director and US head of business marketing....
...Google’s new marketing rules allow ads touting “cryptocurrency coin trusts” to appear alongside search results for queries such as “bitcoin ETF”....
...Gambling group 888 has warned that increased investment in artificial intelligence and marketing will reduce the gambling group’s profitability next year. 888 said on Wednesday that it expected its adjusted...
...Temu’s marketing strategy echoes that adopted by US ecommerce player Wish, which sold cheap goods made in China to shoppers in the US and spent billions on marketing....
...L’Oréal, for example, only started ramping up its marketing on Douyin in 2023....
...He became a marketing manager soon afterwards....
...Until now, the asset management industry has largely been given a free hand to apply this label and to use green marketing terms to attract retail investors with little oversight from regulators....
...musicians through collections and partnered with concert venues, looked at music “in a slightly different way” for the launch of its Freelancer Pop bi-compax chronograph limited edition in July, says its chief marketing...
...The software as a service (SaaS) business specialises in ecommerce marketing....
...as the energy transition progresses”, adding that any marketing of its fuels and lubricants “is obviously targeted at people of driving age”....
...Jones said: “Gen AI is going to profoundly change, not just every aspect of marketing, but the whole of business.”...
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...Some three-quarters of 18 to 29-year-olds trust the advice of finfluencers, according to McCann Relationship Marketing, even though much of it may be disguised marketing.”...
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